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The majority of us have the frequent need to utilize written communication, most commonly through email in the sales process. Consistently writing with impact helps you accomplish more, faster, and enhances your professional credibility and image as a salesperson.

How can you be sure your writing will have its intended impact? Ask yourself:

• Why am I writing?
• What does my writing need to achieve?
• Who is my audience and what are their expectations, concerns and issues?
• What is their existing knowledge of the subject?

Answering these questions, before you start writing, helps you craft a more powerful messages that delivers your desired impact.

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